Keeping advertisers happy

Keeping profitable often requires direct and indirect government subsidies, whether in Australia or elsewhere.

Funding elections is the purpose of media empires.  The money for that funding either comes from governments or advertisers, at least when other customers are unwilling to pay much, if anything.

The process of reaching into the minds of customers and potential customers sometimes requires shouting.  That can be achieved by throwing newsprint around their neighbourhoods and by throwing bigotry around through broadcasting.

But when newsprint is irrelevant and bigotry is unfashionable, hypocrisy becomes the next option.

We know fossil fuel use is still on the rise but our advertisers now want us to promote their net zero campaign, whatever that means.

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